The target audience of teenage thrillers.

Obviously the target audience of teenage thrillers is teenagers, from 13-19. Quite a specific age range. So how do the producers manage to market their film to specifically only a 6 year margin?

First, we'll get the obvious things out of the way. The protagonist is usually a teenager to allow the audience to relate more and in turn, become more thriller. Themes used are commonly recognised and relate to teenagers, for example, sex, crime (depending on the film's premise) and sometimes school. Finally, the producers pitch their advertisements specifically to teenagers. But how?

The use of advertising for any type of product is key. To reach teenagers, clothing brands will often use things like social media to pitch their clothing. Film producers are also selling a product so they also pitch it to teenagers. They do this using many different techniques that make their advertisements more applicable to catch our attention, for example putting them on social media, used predominantly by teenagers. They can also make them fast paced and short, as most teenagers lose interest quite quickly and these kinds of pitches are much better received.